Tuesday, August 23, 2011

An IMAX Encore For Transformers: Dark Of The Moon

Transformers: Dark of the Moon, the third film in the blockbuster Transformers franchise, is returning to 246 IMAX domestic locations for an extended two-week run from Friday, Aug. 26 through Thursday, Sept. 8. During those two weeks, the 3-D film will play simultaneously with other films in the IMAX network. Since its launch on June 29, Transformers: Dark of the Moon has grossed $1,095 billion globally, with $59.6 million generated from IMAX theatres globally. Transformers: Dark of the Moon: An IMAX 3D Experience” has been digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology for presentation in IMAX 3D. The crystal-clear images, coupled with IMAXs customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.

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